I have just finished designing the identity and a range of promotional material for the Gastropod Gaming Guild (The UK's only official governing body for the sport of snail racing) Firstly I came up with the name for the governing body, then designed a range of books and postcards to celebrate such an eccentric sport. I then designed a limited edition box to contain these books, which doubles up as a snail transportation shell for transporting snails to and from events. 

http://www.willkinchin.com/gastropod-gaming-guild/