Royal Opera House - Route 1
Royal Opera House - D&AD - Stage curtains
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Encourage the public to discover ballet and opera at www.royalopera.org. For this route I decided to enable the public to discover different scenes from well-known operas and ballets using the famous Royal Opera House stage curtains. The curtains would be printed onto different automatic doors around London. There would be a prologue relating to a scene from a famous ballet or opera next to the curtains. As the curtains open the public behind them would take on the role of the performers often leading to a comical composition for anyone watching from in front. The mini prologues would change regularly so that the campaign would keep fresh and interact with a wider range of people. (2008)

