Will Kinchin

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New Thinking Made Real


The Design Council are Britain's strategic body for design. They help use design to build a stronger economy and improve everyday life. The challenge was how to communicate all the good work the design council has done to the public and government officials.

We used a simple idea, ‘New Thinking Made Real’ to inform the creative. We used designer's sketches to illustrate the problems the design council has faced, and then had the solution popping up as a real image.


Created under the art direction of Purpose London

Benchmark Awards 2010 – Shortlisted

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