Art Directors Club entry - Branding .................................................................................................................................................................................................... The brief was to design a brand identity for the ‘Museum of Eating’. I focused on different table settings, as they are one of the best indicators of the type food you are about to eat. I decided to pair each table setting with a little story to make each image more entertaining, giving the identity a fun and playful feel. The exhibitions would keep on changing, so the identity will also change depending on the style of food in each exhibition. (2006)