Future Talent Awards - 2nd place .................................................................................................................................................................................................... Betting shops like Betfred and Ladbrokes are known to have a stereotypical male image and their branding is full of bold colours, grids, and lots of text. So I designed a sub-brand for Ladbrokes called Ladybrokes. I themed Ladybrokes round a bright spacious cafe where women could pop in for a coffee and bet on topics like celebrity culture or television programs, which could be watched in the cafe on screens. This is then promoted with a provocative guerrilla style campaign. (2007)