Skateboard company - naming and identity .................................................................................................................................................................................................... This is a skateboarding brand which I created called 4Q. I firstly designed a simple logo, which I stenciled over T-shirts, decks and hats. After getting a solid visual style, I looked at how the brand could be promoted and taken further to appeal to my extreme sports audience. The brand was exhibited at the end of year show at the UCE in Birmingham. It got lots of positive feedback and people were interested in buying some of the merchandise. (2005)